All Time High: Rs.440-plus.
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Prajay Princeton Towers Hyderabad |
Hospitality:
Prajay’s involvement in the hospitality sector began with addressing a growth in business travel to the Hyderabad region and the subsequent demand for hotel rooms. Today, Prajay operates two hotels in Hyderabad – the Celebrity Boutique Hotel and the Celebrity Holiday Retreat and Club.
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Celebrity Holiday Retreat Shamirpet |
The Celebrity Boutique Hotel is located in Begumpet, it is 35-40 km from the Rajiv Gandhi International Airport and about 5 km away from the Secunderabad Railway Station, and has 30 premium hotel rooms and fine dining restaurant, gymnasium and discotheque.
The Celebrity Holiday Retreat and Club is located in Shamirpet. The 12.5 acre property features 70 theme
cottages and 4-star category rooms and a premier club situated within the retreat premises.
Segment wise– Product wise performance:
Today, Prajay Engineers Syndicate is amongst the largest real estate developers in Telangana with millions of
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Celebrity Club Shamirpet |
- Prajay Waterfront City situated at Murharpally Village, Shamirpet – Water front City is spread across 72 acres of premium property, overlooking a large natural lake offers an alluring lifestyle and is nearby Genome Valley. This property is well developed and approved by DTCP with all gated community features and nearest to Alexandria, a multi crore Biotechnology SEZ. This project work is completed 90% in all respects and got 5% bookings during the year thereby aggregating to 80% of the first phase of the project.
- Prajay Virgin County (SPV Project) situated at Baghmankhal Village, Maheshwaram Mandal, R.R. District – due to its proximity to International Airport, ORR, Hi-tech city / Gachibowli Financial District and other companies like FAB city, TATA aerospace, Adibatla, the project, since its launching, has achieved 90% of sales in villa segment. Due to the political and economic scenario prevailing in the country and especially in the State after bifurcation, only a little portion in the apartment segment is sold so far. All the infrastructure works in the villa parcel are completed and around 40 villas have been handed over and few families have started living therein. The civil structure for 10 towers consisting of 432 flats in phase I of apartments is completed and the balance work is taken up at a slow pace considering the present market offtake.
- Prajay Megapolis (SPV Project) situated at Hafeezpet Village, Serilingampally mandal, R.R.District– it is one of the prestigious projects of the company spread across 21 acres and will comprise around 3200 plus flats with 5762778.44 sq.ft built up area including parking comprising of 3 cellars, ground + 18 upper floors with all gated community facilities. First phase of the project consists of three blocks 9 towers consisting 1113 flats of different sizes. During the year under review only 20 flats have been sold (after accommodating the cancellations in second phase). Construction work in Three Blocks (comprising of 9 Towers) is in an advanced stage and it is planned to hand over possession of one block by June 2015 and rest of the blocks with a time gap of 6 months each.
- Prajay Gulmohar situated at Kuntloor, Hayathnagar Mandal – a gated community project with 198 independent plots, out of which 73 are independent houses, 89 duplex houses and 36 being villas, is set on 21 acres of land. This project is completed in terms of construction of villas and construction of apartments is in progress. All the villas have been handed over and 50% of the apartment’s portion is sold already.
- Prajay Princeton Towers situated at L.B. Nagar, Saroornagar Mandal, R.R. District – Princeton Towers project is one of its kind business opportunity in the heart of Saroornagar, LB Nagar with 13 floors – Ground+ 4 floors are meant for commercial purpose, 5th for office space and the rest 7 floors for hotels rooms, restaurant and banquet halls. The project has been funded by a consortium lead by State Bank of India. Part of the commercial space in ground floor and fifth floor is sold. Third & fourth floors are occupied by Future Lifestyle (Brand Factory), first & second floors are being occupied by Bharti Retail Limited (Easy Day) on lease basis. Part of office space in fifth floor is leased to different firms/clients.
- Prajay Blue Hope (Joint Development with Legend) situated at Abids Road, Hyderabad – Prajay Blue Hope is a commercial cum residential project with 8 floors on 4032 sq. yards and situated at the heart of the city at Abids. Ground and First floor are meant for retail purpose, 2-4 floors earmarked for Office space and the rest 5-8 floors are meant for residential purpose – the construction work is in progress.
- The company has a comfortable land land bank of around 738 acres, most of which were acquired
Celebrity Boutique Hotel Begumpet - During FY14, subdued sales, increased unsold inventory levels and high leverage undermined the real estate/construction sector's overall performance. Moreover, political uncertainty, slow economic growth, sustained weakening of the Indian Rupee, rising inflation and hardening interest rates were the key barriers which cut the demand for the company's products, during that period. Besides this, division of the state of Andhra Pradesh into two, most talked about elections after bifurcation, the forming of new governments, immensely affected the sentiments of the home buyers in the state especially in Hyderabad and its surroundings, where the company still has a major presence. This has made the investors choose wait and watch policy. Hence the overall performance of the company was affected and the revenues were reduced by around 40% in FY14 when compared to FY13's revenues. However, although the financial year 2013-14 was a difficult year for the real estate sector the long term potential for the sector remains intact.. With the real estate markets and customers sentiments closely correlated to the overall growth in the Indian economy, the company hopes to show better performance in the coming quarters.
- As the political uncertainty in the city ended with the formation of Telangana state and installation of a new government, the company believes that the market has turned positive. With World class international airport, outer ring road and metro, Hyderabad is in the forefront to emerge as a global city. Telangana government is committed to improve brand Hyderabad.
- The company has a market cap of only Rs.72.94 Cr, against a mammoth land bank and an array of projects on the anvil. Moreover, as of 31st March, 2014, the company has a reserve of Rs.587.07 Cr on its books, which is expected to provide it the necessary cushion, in case of any adverse circumstance.
- Hyderabad has already emerged as one of the best Tier-II cities in terms of being an IT/IT-enabled services outsourcing hub. This has led to soaring land values and demand for residential and commercial space in the city. Prajay has the advantage of being a `local player' with a comfortable land bank accumulated over time, thus averaging the cost. This may give the company an edge over bigger players from the North that are foraying into this city.
- Further, being an IT hub, has also increased the air passenger traffic in Hyderabad, which is likely to Translate into higher demand for hotel rooms. Also PESL has raised adequate funds for the purpose of setting up / acquire Hotels, Resorts or properties of similar nature.
- IT/ITeS, financial and services segments continued to drive demand for office space in India’s leading cities, like Hyderabad. In the long term, commercial real estate is expected to witness robust demand with an increasing number of companies looking to expand operations and setting up offices in suburban locations. Issuance of new banking licenses has already stimulated the demand from the BFSI sector. The market is likely to further pick up momentum with more corporate houses looking at buying property instead of leasing.
- As india’s retail industry aggressively expands itself, great demand for real estate is being created. Favorable demographics, increasing urbanization, nuclear families, rising affluence amid consumers, growing preference for branded products and higher aspirations are other factors which will drive retail consumption in India. Net supply of retail space in shopping malls in india’s top 7 cities including Hyderabad is expected to more than double in 2014. Cities such as Delhi, Hyderabad and Bangalore will witness good supply of retail space, largely around the expanding city peripheries. Due to the limited supply of modern retail spaces in those areas, this new supply will meet with reasonably favourable pre-commitments.
- In the real estate space, the Company expects demand from the mid income residential segment to remain strong as it believes that there is significant demand in this category across the country and state as well. Moreover, the recent relaxation of norms for the FDI in construction sector, by the NDA government, increasing disposable incomes, rapid urbanization and strong demographics are some of the trends which are likely to shore up the financials of the companies like Prajay Engineers Syndicate Ltd.
- Some of the developments that have taken place and being taken up in the State after bifurcation that is likely to help real estate sector and the companies like Prajay Engineers Syndicate Ltd to develop rapidly in the next few years are:
(i) Centre has approved an ITIR for Hyderabad to promote IT, ITeS and electronic hardware manufacturing units.
(ii) State government is inviting Adlabs to set up an international theme park and Adibatla is currently being considered as the location.
(iii) A team from Hero Motocorp has visited Hyderabad, in look out for suitable location to put up a manufacturing facility in south India and short listed 360 acres of land in Adibatla.
(iv) Department of Electronics and Information Technology at the centre has approved setting up of two Greenfield Electronic Manufacturing Clusters (EMCs) in Hyderabad with an outlay of 940 crores of which the first cluster will come up at outskirts of Hyderabad beside Tukkuguda and second at Maheshwaram, R.R. District near Prajay Virgin County Project. With the Telangana government announcing plans to develop Hyderabad as a global city, the real estate developers expect 40-50% increase in the prices over next six to 8 months. Redevelopment in Hyderabad offers a tremendous opportunity with a significant number of buildings to be redeveloped in the next decade. - The real estate sector performance is directly bound by a country’s economic fundamentals and monetary policies. Monetary easing initiatives which are likely to commence from February, 2015 will provide an impetus to housing demand. Even a nominal roll-back in rates can positively impact sentiments and encourage home buyers and real estate developers. Moreover, Real Estate Regulation and Development Bill, 2013, aims to bring in a high level of transparency in real estate transactions in India and implementation of projects. State Governments, along with the Ministry of Consumer Affairs, the Competition Commission of India, the Tariff Commission among others have backed the Bill. Foreign Direct Investment (FDI) in Real Estate Currently up to 100% FDI was earlier allowed in the real estate sector through the automatic route. With an increased need of meeting the growing housing demands in India in the affordable category, the Ministry of Housing and Urban Poverty Alleviation made proposals in August 2013 to ease FDI norms in real estate projects; which was implemented by the present NDA government.
- Real Estate Investment Trusts (REITs) primarily invest in completed real estate assets that generate revenue and the majority of their earnings are distributed among investors. REITs are thus a low-risk investment avenue providing regular income. To attract foreign investment SEBI released draft guidelines on REITs in 2013. This move is expected to attract retail investments. Moreover, due to a shortfall of bank funding, the real estate sector has benefited strongly from Private Equity (PE) investments. Entry of PE participants has led to higher efficiency, execution and transparency. In the coming years, India’s real estate sector is expected to gain healthy transaction from a PE perspective.
- The prospects of India’s real estate sector are closely linked with the state of the economy. The overall economy has been weakened in the recent years with GDP growth, fiscal deficit, current account deficit and inflation being at unfavorable levels. This has impacted consumer and business sentiment adversely affecting demand across residential, commercial and retail segment. Besides, unfavorable changes in government policies and the regulatory environment has also adversely impact the performance of the sector. There were substantial procedural delays with regards to land acquisition, land use, project launches and construction approvals during the last few years. However, all this is likely to improve in the coming months, with the coming of a new government at the center.
Conclusion: India’s gripping urbanization growth story has been fascinating global investors so far. Now, with the new NDA government taking charge, we can look forward for a rapid economic growth which might give a kick to the much talked about Indian consumption story. Moreover, a shift in business mix to hospitality sector would lend further support to the margins.