Hanung Toys & Textiles Ltd.
Bloomberg Code: HTT@IN
Reuters Code: HATT.BO
CMP: Rs.24.5
Book Value: Rs.97.46
52-Week High/Low: Rs.273/Rs.24.25
Face Value: Rs.10
EPS: Rs.30.18
Dividend: 15%
P/E: 0.81
Market Cap: Rs.61.71 Cr
Industry: Toys and Textiles

The company has the EN-71, ASTM and BS-5852 certifications. It has been awarded ISO 9001:2000 for quality management systems to manufacture, supply and export furnishings and stuff toys.
Thus its business units consist of toys manufacturing facility, home furnishing production facility and textile processing facility located in Noida. Roorkee & Bhiwandi. Its new production units in NSEZ & Roorkee enjoy 100% tax holiday for first five years. Products made by the company have found wide acceptability in the domestic market as well as in the competitive overseas markets. Domestically its brands Play-n-Pets and Splash are available with all major retailers.
With a well established distribution network spread over towns, the products are distributed/ sold through number of outlets. In the Stuffed Toys /Plush Toys category, the company is the market leader and has the major share of the market. Further on the domestic front company has taken the lead by setting up its retail stores both in Home Textiles as well as Stuffed toys/Plush toys.
On International front, it mainly deals with the overseas markets viz. Europe, USA, Latin America and the Middle East and has been able to attract and retain known names. The Company has been serving these markets with both stuff toys and home furnishings and its customers are primarily large importers/ whole sellers that service the respective retailers their country.
Internationally, the Company’s products are sold in over 30 countries. Products made by this company are available with the leading, Tier One, top most retailers in the world. Besides, the company is also making products for some of the Finest International Brands. The company’s business in the international market has continued its growth trajectory.
Shareholding Pattern: The promoters hold a whooping 62.28% while the general public holds 37.72%.
Investment Rationale:
1. The Company operates in two segments viz stuff toys and textiles. The company has the order book size of over Rs.1500 cr executable over 4 years time frame.
2. The company has signed long term export order tie-up with leading US buyers, for exporting home furnishing and soft toys. These agreements will provide greater strength and better revenue stream to the company.
3. Hanung Toys & Textiles Ltd currently is negotiating with two U.S. Companies for acquisition. The talks are on the advanced stage.
4. The Company has signed MOU with a Chinese Company to buy latter's soft toy business in China by acquiring 100% stake in the said Company. The company is reportedly is having a toymanufacturing unit clocking annual sales of around $50-60 mn in China. The transaction would cost around $20 mn to the company. The Chinese acquisition will also bring the advantage of low cost technology, larger infrastructure and new clients to the Company.
5. During FY08, the Company has started production in its new home textiles unit at Roorkee. The Roorkee unit has various tax benefits & accordingly higher capacity utilization of this unit will further boost the profitability of the Company in the coming years.
6. The company is rapidly increasing its retail network, having opened its first Retail store for soft toys in Delhi on February 14, 2008
7. The board has approved issue of FCCBs & equity shares, GDR/ADR's, QIP's or any other financial instruments for US $50 mn for part financing capex/acquisition programs of the Company. This may increase the paid up capital of the company by about 25% assuming a conversion price of about Rs.250 per share in case of GDR/ADR's.
8. After the recent acquisition of a small number of shares, JM Financial Mutual Fund holds 9.51% of company's share capital.
9. The brilliant results in the September, 2008 quarter is due to better capacity utilization,
efficiency and aggressive marketing of value 10. Activities relating to exports, initiatives taken to increase exports, developments of new exports markets for products and services, and export plans.
Key Concerns:
1. Threat from China: China is the largest manufacturer of soft toys bat present. But, recent complaints about quality have lead Western companies to look to other countries for outsourcing.
Moreover, the recent news that government of India has slapped a ban on import of toys from China after cheap supplies from the neighboring country upset the applecart of the domestic manufacturers augurs well for the company. The ban, notified by the Directorate General of Foreign Trade (DGFT), will remain valid for six months. While the government notification did not cite the reason for the ban, sources said it was concerned over a rise in imports of toys. Most of the varieties, including wheeled toys, dolls, stuffed toys, toyguns, wooden and metal toys, musical instruments, electric trains and puzzles are covered under the ban. The Toys Manufacturers Association of India said it was pleasantly surprised by the decision of the commerce ministry to prohibit shipments of cheap toys from China. “We welcome the decision. It is good for the industry,” association president Raj Kumar said, adding it is in the interest of the country. In the face of global downturn, Indian industry has been clamouring for protection from aggressive Chinese manufacturers.
2. Foreign Currency Risk: The Company’s export earnings are around 74% (in FY07) and with rupee trading at historic levels as compared to USD, the company stands to benefit by this unusual INR movement. However, the Company's revenues are largely insulated from currency fluctuation risks because:
a) Domestic revenue contributes around 20-25% of total revenue.
b) Natural hedge by way of import of raw material for stuffed toys to the extent of 30%
of total revenue.
c) Exports to IKEA are denominated in Indian rupees.
d) According to company sources remaining risk is fully hedged by long- term derivative deals.
Thus, the Company is largely insulated from currency fluctuation risk because of its unique revenue model giving it a natural hedge.
3. Impending slowdown in the U.S. and, in Europe can affect future demand of the Company’s products.
Industry Outlook:
The Indian toy market is around Rs.2000 cr, of which the organized stuffed toy market accounts for about Rs.300 cr and is growing at over 25% annually. There are three basic reasons for high growth in the stuffed toy market.
Firstly, the disposable income of people has grown very fast in the last three to four years. This coupled with changing income distribution promises future expansion of demand. Hanung with its established brands of toys like Play-N-Pets and Muskan is well poised to take advantage of this trend.
Further, gifting of stuff toys seems to be catching up in a big way. Mushrooming of shopping malls and mini markets is abetting these changes in tastes. The company has already tied up with a number of shopping malls in the country for this purpose.
There were reports in a section of the media that the US authorities and consumer protection groups found harmful amounts of toxic lead content in Chinese-made toys and this have led to less import of Chinese toys in the recent times and could be one of the principle reasons for the growth of domestic industry.
Also, the global toy makers like Toys “R” Us, Chicco and Clementino are shifting focus from China and have increased their sourcing from India while big retailers such as Ikea, Tesco, Metro, among others, have begun to place big orders on Indian Companies.
Recommendation:
At the current market price of Rs. 24.5, the stock is dirt cheap, considering the future potential of the company. The company is well positioned to capitalize on the growth in the burgeoning toys and textile markets. The company has a capacity to produce 20 mn toys per annum and 8 mn meters of textile furnishings segment.
Between Mattel, Funskool and Hanung Toys, it has about 15-18% market share. The company has the domestic brands of Play-N-Pets and Muskan in soft toys and Splash in home furnishings.
Hanung toys has more than 100 distributors and access to 3,000 retail stores and multi brand outlets including Kids Kemp, Lifestyle, Land Mark, Archies, Globus, Hyper City, Shoppers Stop, India Bulls, Wellspun, Odyssey, among others. Its overseas clients include IKEA (Sweden), Debenhams (UK), Wal-Mart ASDA (UK), Metro Group (Germany/Italy) and Marko Group (Poland).
It has witnessed better margins because of increasing focus in the domestic market and has signed long term export contracts with some leading clients globally. These agreements will provide greater strength and better revenue stream to the company.
If the growth prospects, as reflected in various contracts and plans fructify, this company has a potential to be a long run multi-bagger.